AMEYA GOKHALE. From Static Rules to Autonomous Intelligence: How AI-Driven Bidding is Redefining Retail Advertising Economics. Journal of Computational Analysis and Applications (JoCAAA), [S. l.], v. 35, n. 1, p. 811–821, 2026. Disponível em: https://www.eudoxuspress.com/index.php/pub/article/view/4797. Acesso em: 12 aug. 2026.