The Influence of Social Media Marketing Activities on the Purchase Intention of College Students Towards Beauty Products: A Study with Reference to Madurai City
Keywords:
social networking, TAM, purchase intentionAbstract
Social media marketing is a component of digital marketing that focuses on creating andsharing content through social media platforms like LinkedIn, video-sharing platforms likeYouTube, multimedia messaging apps like Snapchat, and social networking sites like Facebook and Instagram to engage customers, build brand awareness, and create interactionswith target audiences.
References
1. Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65–77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
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Published
2023-12-21
How to Cite
Josephine Alice Mary J,Dr. P. Stella,. (2023). The Influence of Social Media Marketing Activities on the Purchase Intention of College Students Towards Beauty Products: A Study with Reference to Madurai City. Journal of Computational Analysis and Applications (JoCAAA), 31(4), 3159–3165. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/5772
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