IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE
Keywords:
Online buying behavior, Satisfaction, Sales, E-commerce.Abstract
The Tamil Nadu retail market has undergone tremendous transformation as a result of therecent surge in internet shopping and consumers interest purchasing in online. Today mostlythey were accepted to change. In online shopping, festive days like "Big Billion Day" Sale on Flipkart is an illustration of how customers buying behavior are evolving.
References
1)Ajzen, I. (1991). From intentions to actions: A theory of planned behavior. Heidelberg, Berlin: Springer
2)Berthon, P., Pitt, L., & Watson, R. (1996). The world wide web as an advertising medium: toward an understanding of conversion efficiency. Journal of Advertising Research, 36(1), 432 445
Downloads
Published
2024-06-20
How to Cite
Mr. P. Anbarasan ,Dr. Magdalene Peter. (2024). IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE . Journal of Computational Analysis and Applications (JoCAAA), 33(06), 4199–4206. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/5764
Issue
Section
Articles
