Mining Customer Sentiment: Analyzing Product Reviews to Inform  Marketing Strategies.

Mahesh Reddy Challa

Mining Customer Sentiment: Analyzing Product Reviews to Inform Marketing Strategies.

Authors

Mahesh Reddy Challa

Keywords:

Sentiment Analysis, Marketing Strategy, Consumer Behavior, Deep Learning, Convolutional Neural Networks, FastText Embeddings, Product Reviews, Supervised Learning, Competitive Intelligence, Customer Experience Management

Abstract

In the contemporary digital marketplace, online consumer reviews have emerged as a criticaldeterminant of product success and organizational strategic direction. This research paper presents a comprehensive investigation into sentiment analysis

References

: Mayank Atreya, Navin Chhibber, Harvendra Singh, Explainable Machine Learning For Dynamic Pricing In Fast-Changing Retail Environments, 2022/4/9, Journal ,Available at SSRN 6011354, https://scholar.google.com/citations?view_op=view_citation&hl=en&user=fyViF1UAAAAJ&citation_for_view=fyViF1UAAAAJ:LkGwnXOMwfcC.

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Published

2024-05-15

How to Cite

Mahesh Reddy Challa. (2024). Mining Customer Sentiment: Analyzing Product Reviews to Inform Marketing Strategies . Journal of Computational Analysis and Applications (JoCAAA), 33(05), 3776–3799. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/5653