OPTIMIZING SOCIAL MEDIA MARKETING STRATEGIES FOR  MICRO ENTERPRISES USING COMPUTATIONAL ANALYSIS

F. Clarete Winifred Metilda, Dr. C. Mahimai Arul Ignatius

OPTIMIZING SOCIAL MEDIA MARKETING STRATEGIES FOR MICRO ENTERPRISES USING COMPUTATIONAL ANALYSIS

Authors

F. Clarete Winifred Metilda, Dr. C. Mahimai Arul Ignatius

Keywords:

Social Media Marketing, Micro Enterprises, Optimization, Computational Analysis, Engagement, Business Performance

Abstract

In the present digital era, social media marketing has become a vital tool for microenterprises to enhance customer engagement and improve sales performance. However, due to limited resources and lack of analytical skills

References

Kumar, A., & Gupta, R. (2019). Social media marketing effectiveness for small businesses: A data-driven approach. Journal of Digital Marketing, 11(2), 45–60.

Smith, J. (2020). Optimizing digital marketing strategies through analytics: Evidence from micro enterprises. International Journal of Marketing Analytics, 8(1), 23–38.

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Published

2024-02-20

How to Cite

F. Clarete Winifred Metilda, Dr. C. Mahimai Arul Ignatius. (2024). OPTIMIZING SOCIAL MEDIA MARKETING STRATEGIES FOR MICRO ENTERPRISES USING COMPUTATIONAL ANALYSIS. Journal of Computational Analysis and Applications (JoCAAA), 33(2), 1262–1274. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/5450