Strategic Monetization in Digital Media Ecosystems: Leveraging Unique Advertising Formats and Publisher Relationship Management

Authors

  • Itay Rubinstein

Keywords:

Strategic Monetization, Digital Media Ecosystems, Native Advertising, Publisher Relationship Management, Revenue Optimization, Programmatic Advertising, Monetization Efficiency

Abstract

The rapid evolution of digital media ecosystems has intensified the need for strategicmonetization approaches that move beyond conventional advertising models towardintegrated, performance-driven frameworks. This study examines the role of unique advertising formats and publisher relationship management in enhancing monetization

References

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Araujo, T., Copulsky, J. R., Hayes, J. L., Kim, S. J., & Srivastava, J. (2020). From purchasing exposure to fostering engagement: Brand–consumer experiences in the emerging computational advertising landscape. Journal of Advertising, 49(4), 428-445.

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Published

2021-11-20

How to Cite

Itay Rubinstein. (2021). Strategic Monetization in Digital Media Ecosystems: Leveraging Unique Advertising Formats and Publisher Relationship Management. Journal of Computational Analysis and Applications (JoCAAA), 29(6), 662–676. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/5345

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Section

Articles