Market Positioning through Precision and Control: Strategic Insights from Women-Centered Fitness Brands

Authors

  • Angela Yulima Lopez Guarin

Keywords:

women-centered fitness, market positioning, precision training, control-oriented exercise, brand strategy, customer loyalty

Abstract

In increasingly competitive fitness markets, brands are challenged to move beyondcommoditized offerings and establish distinct, experience-driven market positions. This studyexamines how precision- and control-oriented training philosophies contribute to strategic market positioning in women-centered fitness brands

References

Agic, E., Cinjarevic, M., Kurtovic, E., & Cicic, M. (2016). Strategic marketing patterns and performance implications. European Journal of Marketing, 50(12), 2216-2248.

Bartlett, C. A., & Beamish, P. W. (2018). Transnational management. Cambridge University Press.

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Published

2026-02-17

How to Cite

Angela Yulima Lopez Guarin. (2026). Market Positioning through Precision and Control: Strategic Insights from Women-Centered Fitness Brands . Journal of Computational Analysis and Applications (JoCAAA), 35(2), 193–207. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/4922

Issue

Vol. 35 No. 2 (2026): JOCAAA

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.