SAP Revenue Growth Management with AI Automation: Transforming CPG  Performance Through Intelligent Decision-Making

Sreenu Arvapalli

SAP Revenue Growth Management with AI Automation: Transforming CPG Performance Through Intelligent Decision-Making

Authors

Sreenu Arvapalli

Keywords:

SAP Revenue Growth Management, AI Automation, Consumer Packaged Goods, Trade Optimization, Pricing Strategy

Abstract

Consumer packaged goods enterpries increasingly adopt SAP Revenue Growth Management platformsintegrated with artificial intelligence automation to address complex pricing, promotional, and trade investment challenges within highly promotional retail environments

References

Phillip Shinall et al., "How Consumer Goods Companies Can Win in Turbulent Times," BCG Publications, 2024. [Online]. Available: https://www.bcg.com/publications/2024/how-consumer-goods companies-win-in-turbulent-times

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Published

2026-01-15

How to Cite

Sreenu Arvapalli. (2026). SAP Revenue Growth Management with AI Automation: Transforming CPG Performance Through Intelligent Decision-Making. Journal of Computational Analysis and Applications (JoCAAA), 35(1), 489–495. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/4737