IMPACT OF GREEN MARKETING POLICIES ON CONSUMER  BUYING BEHAVIOR

Dr. Kishor Devidas Pakhale

IMPACT OF GREEN MARKETING POLICIES ON CONSUMER BUYING BEHAVIOR

Authors

Dr. Kishor Devidas Pakhale

Keywords:

Green marketing, consumer behavior, sustainability, eco-labeling, purchase intention, environmental marketing, green consumerism

Abstract

Green marketing has emerged as a critical strategic approach for businesses seeking to alignwith environmental sustainability while influencing consumer purchasing decisions. Thisresearch investigates how green marketing policies affect consumer buying behavior across different demographic segments and product categories

References

Ajzen, I. (1991) 'The theory of planned behavior', Organizational Behavior and Human Decision Processes, 50(2), pp. 179-211.

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Published

2024-05-15

How to Cite

Dr. Kishor Devidas Pakhale. (2024). IMPACT OF GREEN MARKETING POLICIES ON CONSUMER BUYING BEHAVIOR. Journal of Computational Analysis and Applications (JoCAAA), 33(05), 3194–3210. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/4444