Impact of AI and Machine Learning on Digital Marketing Strategies: Evidence from Byte Dance
Keywords:
Artificial intelligence; Machine learning; Digital marketing; Personalization; Recommender systems; ByteDance; TikTok; Advertising; Ethics; GDPR.Abstract
Artificial Intelligence (AI) and Machine Learning (ML) are transforming digital marketingshifting value from mass broadcasting to highly personalized, real-time interactions. Platformssuch as ByteDance (owner of TikTok/Douyin) exhibit a particularly strong coupling of ML driven recommendation,
References
Huang, M.-H., & Rust, R. T. (2021). A Strategic Framework for Artificial Intelligence in Marketing. Journal of the Academy of Marketing Science, 49, 30–50
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Published
2023-01-01
How to Cite
Gopal Krishna Kushawaha,Dr. Rashi Agarwal. (2023). Impact of AI and Machine Learning on Digital Marketing Strategies: Evidence from Byte Dance . Journal of Computational Analysis and Applications (JoCAAA), 31(1), 1405–1414. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/4395
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