To Study the Effect of Promotional Strategies and Advertising on Future Buying Willingness in the Two-Wheeler Electric Vehicle Market
Keywords:
Two-wheeler electric vehicles, consumer buying behavior, promotional strategies, advertising impact, purchase intention, future buying willingness, electric vehicle adoption.Abstract
The swift move toward green mobility has emphasised the need for studying consumer habits in the e2W market. This research explores the influence of promotion tactics and advertising measures onconsumers' future purchase intention toward two-wheeler EVs
References
Bansal, R., & Kaur, J. (2022). Consumer awareness and adoption of electric vehicles in India. International Journal of Sustainable Transportation, 16(4), 345-359.
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Published
2024-10-15
How to Cite
Arpita Tripathi, Dr Arun Gautam. (2024). To Study the Effect of Promotional Strategies and Advertising on Future Buying Willingness in the Two-Wheeler Electric Vehicle Market . Journal of Computational Analysis and Applications (JoCAAA), 33(08), 5487–5500. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/3241
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