Social Media Intelligence: Analytical Techniques and Real-World Applications
Keywords:
Social Media Analytics, Data Collection, Data Preprocessing, Data Analysis, Business Intelligence, Public Health, Politics, Crisis Management, Data Privacy, Ethical Issues, Big Data, Real-Time Analytics, Artificial Intelligence, Sentiment AnalysisAbstract
Social media analytics (SMA) has emerged as a pivotal tool for extracting actionable insightsfrom the vast data generated on platforms like Facebook, Twitter, Instagram, and LinkedIn. Thispaper offers a comprehensive overview of SMA, encompassing its definition, historical evolution, key techniques in data collection, preprocessing, and analysis
References
He, W., Zha, S., & Li, L. (2013). Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management, 33(3), 464-472.
Chou, W. S., Hunt, Y. M., Beckjord, E. B., Moser, R. P., & Hesse, B. W. (2013). Social media use in the United States: Implications for health communication. Journal of Medical Internet Research, 11(4), e48.
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Published
2024-07-16
How to Cite
Dr. Nidhi Mishra,Ms. Palvi Soni. (2024). Social Media Intelligence: Analytical Techniques and Real-World Applications . Journal of Computational Analysis and Applications (JoCAAA), 33(07), 2063–2071. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/2578
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