Engaging the grassroots NGO Communication Strategies for Climate Change Adaptation

Abstract

This study investigates the effectiveness of NGO communication strategies in developingclimate change awareness and fostering engagement among communities in Western Indiaespecially Surat, India. The rationale behind this research stems from the necessity tounderstand and improve climate change communication given Surat's diverse socio-culturallandscape. We used a mixed-methods approach combining quantitative chi-square tests alongwith qualitative interviews to gather comprehensive understandings.