Effectiveness of Advertising Campaigns in Women Empowerment with the Relevance of Women-Centric Schemes

Authors

  • NEELAM NANDA PRABHAT ,(DR.) POOJA RANA

Keywords:

Femvertising, women-centric schemes, media platform, perspective, advertising campaigns, ad campaigns effectiveness

Abstract

In recent years, there has been an influx of Advertising campaigns that promote women’s empowerment.The same can be applicable for the promotion or spreading awareness of Women-Centric Schemes throughadvertisements.

References

Afaq, F. (2019). Role of Electronic Media in Socio Cultural Development of Women in Rural Kashmir (Doctoral dissertation, MAULANA AZAD NATIONAL URDU UNIVERSITY , Hyderabad, India). Retrieved from https://shodhganga.inflibnet.ac.in/handle/10603/338425 Alam, S., Khalid, S., & Ahmad, F. (2023). The Portrayal Of Women In Advertisements: A Critical Analysis Of The Role, Participation, And Empowerment. Journal for Educators, Teachers and Trainers, 14(3), 451-459.

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Published

2024-07-24

How to Cite

NEELAM NANDA PRABHAT ,(DR.) POOJA RANA. (2024). Effectiveness of Advertising Campaigns in Women Empowerment with the Relevance of Women-Centric Schemes . Journal of Computational Analysis and Applications (JoCAAA), 33(07), 1956–1979. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/2377

Issue

Vol. 33 No. 07 (2024): JOCAAA

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.