Integration of Social Media Platforms in Public Relations Practices: A Study of the Indian PR Industry

Authors

  • Dimple Arora, Dr. Pooja Rana

Keywords:

Online platforms, Public relations, media professionals, social networks, internal and external communications, media usage, social media platforms.

Abstract

In recent years, social media has completely disrupted established modes of
communication, making it an essential tool for both professional and personal use on a global
scale. In public relations (PR), the advent of social media has reshaped the landscape,

References

Bernays, E. L. (1952). Public Relations. Oklahama: University of Oklahoma Press.

Brown, R. (2010). Public Relations and the Social Web: Using Social Media and Web 2.0.

in communications. London: Kogan Page.

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Published

2024-08-13

How to Cite

Dimple Arora, Dr. Pooja Rana. (2024). Integration of Social Media Platforms in Public Relations Practices: A Study of the Indian PR Industry . Journal of Computational Analysis and Applications (JoCAAA), 33(07), 1945–1955. Retrieved from https://www.eudoxuspress.com/index.php/pub/article/view/2376

Issue

Vol. 33 No. 07 (2024): JOCAAA

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.