The Synergy of TMS and Digital Infrastructure: Transforming Logistics Processes in Marketing Supply Chains
Keywords:
TMS, digital infrastructure, logistics optimization, marketing supply chains, real time visibility, predictive analytics, IoT, AI, cloud computing.Abstract
The integration of transportation management systems (TMS) with digital infrastructure is transforming logistics processes, particularly in marketing supply chains where efficiency and customer satisfaction are paramount. This study explores the synergy between TMS and digital technologies such as IoT, AI, and cloud computing, examining their impact on key logistics metrics. Using a mixed-methods approach, data was collected from 200 logistics professionals and analyzed through statistical techniques, including regression and correlation analysis.
References
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Arenkov, I., Tsenzharik, M., & Vetrova, M. (2019, September). Digital technologies in supply chain management. In International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019) (pp. 448-453). Atlantis Press.
